学而成文
Learning is what makes it
敏而好学，不耻下问，是以谓之文也。
Quick, fond of learning, and not ashamed to ask those beneath him — that is why he is called Wen.
论语 · 公冶长篇
· our translation
When Confucius explains the posthumous title 文, he does not say the man wrote well. He says he loved learning and was not ashamed to ask. That is the sense a name borrows.
孔子在解释「文」这个谥号时，给的答案不是文章写得好，而是「好学」且「下问」。这是「文」在名字里最实在的一层。
文质相济
Pattern held by substance
文质彬彬，然后君子。
When pattern and substance are in balance, then you have a gentleman.
论语 · 雍也篇
· our translation
Substance without pattern is raw; pattern without substance is装饰. 文 in a name is the balance, not the decoration.
「质」是底子，「文」是修饰；单有文则浮，单有质则野。名字用「文」，取的是两者相半的分寸。
礼乐之盛
A civilisation in full
周监于二代，郁郁乎文哉！
The Zhou looked to the two dynasties before it — how rich and full its culture was!
论语 · 八佾篇
· our translation
郁郁 describes things growing thick. At its largest, 文 is not writing but a civilisation's order and lustre.
「郁郁」是草木繁盛之貌，这里形容一整套礼乐典章。「文」在最高一层指的不是文字，是一个文明的秩序与光彩。
文质彬彬温文斯文文轩文博文清文远文华
In a name
Not "good at writing" but a formed mind — learning plus proportion.
「文」在名字里不是「会写文章」，是学养加分寸。